In-N-Out Burger

"In an industry that has come to be seen as a scourge on modern society, responsible for everything from obesity to urban blight to cultural imperialism, this modest, low-slung eatery with the big yellow arrow is unique among fast-food breeds: a chain revered by hamburger aficionados and epicureans, anti-globalization fanatics and corporate raiders, meat-eaters and even vegetarians."

How one man's relentless pursuit of quality made an ever-lasting brand. And how succession plans are absolutely vital.

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