Liftoff

by Eric Berger · Finished April 20, 2025

"So in this dark hour, Musk chose not to play the blame game. Certainly, he could dish out brutally honest feedback, crushing feelings without regard. Instead he rallied the team with an inspiring speech. As bad as Flight Three had gone, he wanted to give his people one final swing. Outside that room, in the factory, they had the parts for a final Falcon 1 rocket. Build it, he said. And then fly it. What they did not have was much time."

Space X is truly the most improbable success story of our lifetimes. Seconds away from company ending collapse.

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